Search engine marketing, web site design, and banner design case studies from Grantastic Designs
Grantastic Designs home Site map Search Grantastic Designs Contact Grantastic Designs
Graphic design services Graphic design gallery Graphic design tips FAQs Design glossaries About Grantastic Designs Graphic design links Order SEO and graphic design services
About Grantastic Designs  
About Grantastic Designs navigation
About Grantastic Designs - photo
*
 

home > about us > case studies > construction materials

Search engine marketing & web design success story
Construction materials

In April 2001, a $20 million+ construction materials company received only four sales in two years from its web site design and online marketing strategies.

The company's initial web site design was not formatted for search engine visibility and ease-of-use for their site visitors, which include original equipment manufacturers (OEMs) and construction firms. In conjunction with an industrial marketing company that specializes in manufacturing firms, Grantastic Designs was hired to design a more user-friendly web site, to update the site content for accuracy and higher conversion rates, and to increase qualified traffic.

Solutions

  • Created search-engine friendly web site design templates for the new site so that the search engines could easily access all of the content on the pages. Increasing the "natural" search engine visibility of the site.

  • Participated in pay-per-click advertising campaigns to supplement "natural" search engine optimization campaign.

  • Converted all relevant print materials into a format more suited to web viewing. Graphic images were formatted for the web, and text was rewritten for better search engine visibility and sales conversions.

Results

The construction materials web site redesign and online marketing strategies resulted in:

  • Average of 20 new online customers a month, whose orders have ranged from $500 to $3.5 million.

  • Over 100% increase in traffic within 3 months of launching the new site design.

  • Greater than $5 million in increased sales within first year, all attributable to the web site.

  • Consistent search engine optimization traffic since 2000: 30% to 40% from search engine optimization, and 10% to 12% from search engine advertising.

  • 35% overall sales increase.

If you would like more information about our search engine marketing or web site design services, please use our contact form or email us at info@grantasticdesigns.com.

Back to about us overview

design services | gallery | design tips | faqs
design glossaries | about us | links | request a quotation
site map | search | contact us | back to home

Copyright Grantastic Designs, Inc. All rights reserved.
About Grantastic Designs - photo 2

More about Grantastic Designs:
Our staff Clients Case studies Web design and search engine marketing conferences Publications Search engine book Press kit Our staff Clients Case studies Web design and search engine marketing conferences Publications Search engine book Press kit