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home > faqs > search engine marketing Search engine marketing and optimization frequently asked questions
What is search engine optimization?Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.
What does a search engine optimization campaign involve?There are 3 essential components of a search engine campaign:
A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed. After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.
What is the difference between search engine optimization and search engine positioning?Search engine positioning, abbreviated SEP, is a buzz word that is supposed to have the same meaning as search engine optimization. The emphasis is on positioning rather than optimization. Do not fall for this new marketing hype. No one can guarantee a search engine position because the search engines ultimately determine which sites rank, not the online marketing firms.
Why don't you offer any guarantees?We do not guarantee placement unless you are participating in a pay-for-placement search engine program such as Overture. Despite what other online marketing companies claim, no one can guarantee top search engine placement because there is a 3rd party who has all of the control: the search engines. What we can guarantee is that we will help you with keyword selection, meta-tag and other web copywriting, submission, and optimal site design architectures for the search engines. Since 1995, we have a 100% success rate for getting clients listed at the top of search results. Read more about our search engine marketing services.
Do you create doorway pages?Since all of the search engines consider doorway pages to be spam, Grantastic Designs does NOT create doorway pages. We create Information Pages, which are designed and written primarily to benefit your target audience who find your site via the search engines and directories.
What is the difference between a doorway page and an information(al) page?Doorway pages are web pages created specifically for search engine positions. They are not created to benefit end users. Information Pages, on the other hand, are specifically created to benefit your end users because they provide information that your target audience is interested in. Because Information Pages are a part of your web site, they can help your site gain more popularity in the search engines AND the directories. Many people do not understand how doorway page companies work. They create thousands of pages for a single keyword or keyword phrase. All of these pages are fed to the search engines, polluting their indices with unnecessary information. They are not pretty, and they often contain so much gibberish they must be cloaked. End users would not continue visiting a web site if they viewed these pages. Information Pages were tested and developed in 1997 by Marshall Simmonds, Detlev Johnson, and Shari Thurow of Grantastic Designs.
How much does a search engine marketing campaign cost?The cost of a search engine marketing campaign depends on the size and type of web site you have, the number of keywords your site uses, and popularity. If your web site already has a search-engine friendly design, the costs are far less. Most of our search engine marketing campaigns begin at $5,000 per year. Search engine consulting begins costs $200/hour with a minimum two-hour commitment to begin. Read more about our search engine marketing services and prices.
Which search engines do you submit to?We submit to the search engines that deliver the most qualified traffic, including but not limited to:
If you would like to participate in a pay-for-placement campaign, we submit to:
We will submit to any specialized search engines and foreign-language search engines (i.e. non-U.S.) at your request.
Do you offer search engine optimization training?We do offer training in search engine marketing. If you have a large site that has a wide variety of services and products, then it might be more cost effective to receive training. If you are interested in viewing our training syllabus, please fill out our quotation form with your URL and the number of people you would like trained.
If you do not see an answer to a question in our search engine marketing and optimization FAQs section, please use our contact form or email us at info@grantasticdesigns.com.
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